Download the MOTOR-BW-App for iOS and Android on your smartphone or tablet and experience an additional dimension of the economy book.


With Augmented Reality (AR), the economy book becomes an interactive medium. Wherever you see the AR-icon in the book, you will find additional multimedia contents. With AR, the book offers further information. To experience them and make them visible, download the app on your smartphone or tablet and hold the device over the marked pages (AR-inside).
The printed illustrations will now be extended with virtual information like images, videos or 3-D-objects on the screen of your smartphone or tablet.

That way, the book as representative medium turns into a fascinating and informative experience!

These companies are represented in the economy book with AR:
Automotive Lighting Reutlingen GmbH · BEENKER & KOLLEGEN · Citizen Machinery Europe GmbH · Daimler AG · Emil Frey Gruppe Deutschland · ELO Digital Office GmbH · Heidelberg Mobil International GmbH · HVB Private Banking Stuttgart · IBS Architek- tur- und Ingenieurbüro Schaff GmbH · Landesmesse Stuttgart GmbH · LAVA GmbH & Co. KG · MANN+HUMMEL GMBH · Porsche Museum · Rieber GmbH & Co. KG · Robert Wolf GmbH · Siemens AG · Speakers Excellence Deutschland Holding GmbH · Staat- lichen Toto-Lotto GmbH Baden-Württemberg · Valeo GmbH · Wurzel Medien GmbH · Wurzel Mediengruppe · E. Zoller GmbH & Co. KG