Communication without words
– intelligent space concepts

Communication is about exchanging information between interlocutors. However, the eld cannot be limited to verbal exchanges. Information can be conveyed by gestures, symbols, shapes and impressions. This complex process is the basis for all human interaction.

ATELIER BRÜCKNER is committed to this interpretation coined as architecture parlante. Spaces are conceived and designed on a contextual basis. The spatial design and the information it contains form a coherent entity. A scenographic ”Gesamtkunstwerk” is created. In the ”Haus der Berge” museum in Berchtesgaden, located along the longest mountain face in the Eastern Alps, visitors can explore four different habitats in the Berchtesgaden National Park – pasture, water and rock/karst – and in a journey back in time find out how they looked then, and what impact has been wrought by climate change today. The Darwineum in Rostock was also designed according to this experiential architectural philosophy. Space as interface between man and message has something to say.

The Stuttgart scenographers Milla & Partner, who are in the process of designing the exhibition and media for the German Pavilion at the Expo 2015, think not in three but in four dimensions. Working in interdisciplinary teams they develop meeting places and innovative interactive interfaces. HG Merz, the exhibition and museum designer, also focuses on this interaction between space, man and message. The Trumpf Museum in Ditzingen takes the form of both a retrospect and vision of the future. The company history is shown in a wider context, facilitating a knowledge transfer of a special character. Emotional and intellectual messages aimed at specific target groups are conveyed by the integration of analogue and digital media. No matter whether you take the Baroque nativity exhibition in Bonlanden (Milla & Partner), the Parlamentarium visitors’ centre in Brussels (ATELIER BRÜCKNER), the National Gallery in Berlin (HG Merz) or the Jewellery Museum in Pforzheim, all bear the signature of visionary minds, dedicated to developing intelligent spatial concepts, which are the most sustainable communication tools of integrated brand management. Museums are now filled with life, and the cobwebs are long gone.