Events bring
people together

“Festivals form one of the most beautiful bonds of association between people – they express society’s jubilation over what it has accomplished – and their spirit will accompany us until the end of humankind.”

Rudolf von Jhering,
Jurist, 1818–1892

Events are among the most important communication instruments for companies. Events enable and promote interaction, creating personal contacts and ties, arouse emotions and generate a positive atmosphere. Stuttgart and the region offer many locations of vastly differing character.

In today‘s digital world events form the creative opposite pole to impersonal electronic communication with virtual worlds of experience. Events address specific target audiences. They focus on interaction, intensive contact and dialogue and enjoy a high activation potential with negligible spreading loss in attracting target audiences. Companies can use special events to improve their image or the image of a special brand and improve brand awareness.

For instance, the Mercedes-Benz Museum is the only museum in the world that can trace back the 125 year old history of the automotive industry from Day One. Covering 16,500 square metres and nine floors, it shows 160 vehicles and more than 1,500 exhibits. Celebrations can be held in the large hall on Level 1, a multifunction hall that satis es all demands. The 280 m2 casino, the most exclusive location for events in the museum, is located on Level 8.

For five years now the former customer lobby of the Sparda bank branch at Stuttgart main station has been transformed into the Eventcenter SpardaWelt. The 570 m² event space has a capacity for up to 375 people. An unusual and extremely hip location is offered by the modern ambience of the urbanharbor/Speisewerk in Ludwigsburg. Events for four to 900 people can be held here. The multifunction room concept offers many bespoke usage options.

Germany’s largest and most modern congress centre is also located in the region. As a business unit of Landesmesse Stuttgart GmbH, ICS International Congress Center Stuttgart has become one of the most coveted locations in Europe. In the direct vicinity of the Stuttgart International Airport and A8 motorway, it impresses with its unique transparent glass architecture, advanced conference equipment and a capacity for up to 10,000 guests.

The Römerkastell in Bad Cannstatt offers a suitable setting for musical and atmospheric events in an elegant ambience. The Phoenixhalle offers a capacity for 20 to 1,500 guests with four different options. Events can be designed in styles ranging from glamorous to extravagant or minimalist.

The Marmorsaal (marble hall) in Weissenburgpark is for special occasions, like receptions, anniversaries and Christmas parties, wedding and birthdays, with its historic backdrop and unique atmosphere nestling in a park. Apart from the hall itself, the terrace can also be used. Just a couple of steps from the marble hall, the viewpoint offers a magnificent panoramic view over Stuttgart. A lovelier start to married life would be hard to imagine – as civil wedding ceremonies can be held here.

Saying “I do” at the altar of a Neo-Gothic castle chapel, followed by a reception on the terrace with breathtaking views of the Neckar Valley is offered by Schloss Weitenburg in Starzachtal. The sporting alternative as event location is City Golf in Stuttgart. It offers golf for fun with no dress code for all aptitudes, from beginners to advanced players, in a relaxed stylish club atmosphere.

As always, events leave impressions and memories, combining pleasant feelings and experiences with brand worlds. Heidelberg Mobil International GmbH’s EventLocation360 is a digital concept suited to all kinds of venues. EventLocation360 makes it easy for venue operators to market their location year- round, build up a regional community and keep in touch with all their target audiences.