A jewellery icon turns 40 – the feel of silk in gold

Silky-soft, subtly shimmering and as light as silk next to the skin: the Wellendorff Rope has been a tribute to delicacy for 40 years; for true luxury is understated, with beauty you can feel.

The Wellendorff Rope // The Wellendorff flagship store in Stuttgart // The world’s longest rope

The feel

Jewellery you can recognise with your eyes closed – the Wellendorff Rope is the brand’s most famous piece, fascinating with a blend of apparent opposites: its hard metal has become as soft as silk. Eva Wellendorff described the feel of it next to the skin “as a caress”. Wellendorff is said to have invented the third dimension in creating jewellery. Two dimensions are customary: design and worth. The jewellery manufactory has succeeded in introducing a third dimension – that of feel. The rope feels soft and more caressing than any other piece of jewellery, lending it an iconic look that can be worn every day as a classic ornament.

The idea

Hanspeter Wellendorff is the creator of the silky-soft rope. As a child, his wife Eva admired her grandmother’s heavy velvet curtains which were tied by silky ropes. She loved the feel of them slipping through her fingers. Later on, she asked her husband to make her a necklace that felt just as smooth, and silky. After two years of research, the very first Wellendorff Rope was created in 1977 and has now delighted women around the world for 40 years.

Legendary Rope

The secret of this timeless classic which captivates with its understated design, is the exquisite craftsmanship. Inside each separate strand of a Wellendorff Rope is a “soul” of 18-carat gold, which provides both the stability and unmistakeable flexibility. The result is a silky-soft, subtly shimmering rope that today can be admired in many variations today.

Four generations of a classic

In 2017, Wellendorff has its anniversary year and is presenting a fourth generation: reinventing the iconic piece, the design of the Pure Delight necklace is even more purist and clear. Precision craftsmanship, the highest degree of sensitivity and finesse were demanded to enhance the perfection of this classic piece. The new faceted 18-carat gold strands of the necklace introduce a new innovative design language to the collection which at the same time instantly reveals the Wellendorff DNA – jewellery that can be worn every day.

Wellendorff
Alexander-Wellendorff-Straße 4
75172 Pforzheim
+49 7231 284 01-0
contact@wellendorff.com