Yaz – Eine Prise Orient in Stuttgart

Catering
as its best is digitised
ist digitalisiert

An important business sector packed with diverse pleasures.
It will surprise readers to learn for how long and how much thought has already been devoted to digitisation in catering. In Baden-Württemberg the business volume generated by the catering industry is disproportionately high. People here like to dine well, and enjoy an exceptionally high standard of star cuisine. This is no coincidence; the area has also attracted the most star chefs.
Catering enjoys a high status and is very much appreciated here. A fact reflected by the INTERGASTRA at Messe Stuttgart, with its long-standing successful growth and consistently excellent ratings from exhibitors and record numbers of visitors.
Digitisation is playing an ever-increasing role in catering. From the traditional reservation system and customer contact to the core catering discipline: logistics. The urbanharbor has pooled modern digital trends into a future concept called speisewerk.

Pasta Baby, Stuttgart

Pasta Baby, Stuttgart

H’ugo’s, Stuttgart

H’ugo’s, Stuttgart

Tialini, Stuttgart

Tialini, Stuttgart

System catering is now centrally controlled via the communication of a wide range of media. It is not without reason that catering concepts like the Tialini come with an unexpected background. Mr Wiedeking, former Chairman of the Board of Directors of Porsche AG, launched the franchise concept in Stuttgart in 2013, and meanwhile, there are now Tialinis in a total of five places.

First opened in 2013 in Stuttgart, YAZ restaurant also offers an innovative system catering concept. The reasons of the development of new catering concepts is the state of constant flux in the catering sector, mainly prompted by the changes in people’s lifestyles and eating cultures. A high quality product, combined with an attractive ambience, excellent service and personal attention – this is the YAZ interpretation of system catering.

The founders of “YAZ – an oriental twist” planned this concept and developed it based on the technical possibilities available. The idea was supported from the first by Mr Erwin Staudt, former Head of IBM Germany.

“Digital strategies are also taking the stage in catering businesses. We are experiencing a quantum leap in business history that is upstaging accepted truths.”


Klaus Schöning
Catering industry consulting

The catering business needs to rethink and adapt to digital change. Therefor, new and original concepts are also needed for the local catering scene. Since it is an aspect that is often greatly underestimated, the need for advice is high. And basically, anyone who is not on board now will miss the boat and their chance of success. The de cit in the catering industry needs to be addressed, from operational logistics and the digital spirit of the age expected by customers to a variety of products that can be changed and adapted. Traditional catering has potential and can keep up with the times.

These eight modern marketing strategies in the catering business are among the most important for digitisation: website, social media, review sites, online reservations, geolocation services, apps, WLAN and online ordering/takeaways (all multilingual). Not only operative workflows are becoming more digital; consumers/customers are changing their buying habits to use all the options unlocked by the digital age.
Cashless payment transactions are a trend that is firmly established abroad and is being offered in Germany by a growing number of payment systems.

Nesenbach, Stuttgart

Exo, Karlsruhe