New consumer culture – the retail sector in the midst of change

Online suppliers are also encroaching on the preserves of traditional retailers in the food sector. A clear concept and distinctive strategic positioning is essential to survive on the market.

Loose goods have become a brand with a list of criteria that includes ecological, biological, fair, regional, seasonal and bought loose, without any throw-away packaging. The focus is on environmental protection, slow consumption and healthy eating. Aside from the option of buying food without wrappings, loose goods let you consume just as much as you really need. This is both economical and helps cut down on food wastage.

However, buying unwrapped food takes a little preparation and time. At home you have to work out which products you need, so you can take along necessary empty clean packaging. The empty weight of the packaging you have brought along is weighed first so that the weight of the contents can be exactly determined. Now the required quantity of the respective product can be filled into the packaging. All you need to do now is pay – and your shopping is done.

When applied to loose goods, fair means supporting old varieties of fruit and vegetables without an organic label and respectful treatment of all concerned.

Happy customers and employees are the basis for success at Hieber‘s Frische Center in Lörrach. Service is characterised by personal attention and qualified advice. HIEBER sees his job as assisting customers to solve their problems. Premium quality is another aspect shared by the goods on sale at the 12 stores.

Strict consistent guidelines are observed when sourcing products to guarantee quality and safety for customers.

HIEBER ensures that a wide selection of lactose and gluten- free products are stocked, not to mention organic products and food suitable for people with allergies and diabetes. The use of animal food and fertilisers is checked in the case of regional suppliers.

HIEBER also attaches importance to declaring the origin of goods and listing ingredients and additives. Hieber‘s Frische Center is thus positioned as a competent and fair partner in the retail sector focusing on maximum customer convenience. It is no accident that HIEBER stores have won many awards.